creative director, copy
magic gif.gif

cigna

cigna hey, rookie

how often do you get to call Magic Johnson a rookie?

 

Magic Johnson’s been a rookie many times in his life—from
the NCAA to the NBA, to entrepreneurship and eventually fatherhood. And now, he’s a rookie all over again, but this
time it’s with Medicare. 

 

:06’s

:15

 

we also shot Magic in-between takes to compile a photo library for the brand to use for everything from banners, to social,
to their site. (1,265 photos!) thanks, Chris Buck.

 

is a rookie really a rookie if they don’t have a rookie card?

medicare sales tool collectors item gift for clients

gave some advice on cadence.
got some advice on no-look passes.